Design sociology part 4: wrapping up

This is the last in my series of posts introducing design sociology, following part 1 (introduction), part 2 (terms and approaches) and part 3 (critical, speculative and ludic design). For an article outlining a project in which Mike Michael and I used design sociology, see here (and an example of one of the design tasks we used is shown to the right). design sociology

Design sociology approaches offer many opportunities for sociologists to expand their research horizons, particularly in relation to applied, practice-based, sociomaterial and future-oriented research. There are several compelling reasons why they should begin to do so. Design sociology can bring together theory and practice in exciting ways. It can be viewed as one element of the ‘live sociology’ to which Back (2012) refers, in which new ways of investigating social worlds are developed.

One of the strongest contributions that design sociology can make is to inspire creative thinking not only for sociologists but also for people, groups or organisations outside academia who take part in their research, developing the multiple vantage points, new ways of telling and showing, and imaginative responses to which Back refers in his vision for live sociology. It also offers a route for productive multidisciplinary collaborations, in which sociology researchers can work with people in design, HCI and anthropology, among others, in exchanging and building on their respective areas of expertise.

Further, in their incorporation of the participation of publics, design-oriented approaches work towards many sociologists’ desire to work with communities in co-research activities and to disseminate their research widely. Design sociology can contribute to research that has broad applications. In many wealthy nations, sociologists and other social researchers are being called upon to orient their research more towards potential users outside the academy. Policy developments in higher education such as the ‘impact’ and ‘innovation’ agendas, measurements of engagement with stakeholders and publics and associated changes in programs for funding research and universities have led to the need for academic researchers to reconsider their research topics, methods and collaborators.

Design sociology can include three different, but interrelated, perspectives (based on Gunn and Donovan’s  (2012) useful tripartite definition of design anthropology). First, it can engage in the sociology of design: that is, sociological research directed at identifying design cultures, or the discursive and material practices which professional designers enact, and the broader sociocultural and political contexts in which design as a way of thinking and a profession is situated. This approach means devoting attention to the ideas, design artefacts and other material objects designers use in their working practices, as well as the spaces and places in which they work. Second, design sociology can involve conducting research through design: that is, by using design methods and concepts as research devices to generate insights into other topics. Both approaches acknowledge the social worlds and material practices of designers and the other participants who might work with them, as well as those of the end-users of designed objects and systems.

Third, design sociology will also often need to embrace sociology with design. Sociologists have not been trained to think in ‘designerly’ ways. Most need help to conceptualise how to go about incorporating design perspectives into their research: and this means collaboration outside sociology. Thus far, of the small number of sociologists who have experimented with design research, most have training in design as well as sociology or have used designers as consultants, or worked on multidisciplinary research teams including designers or HCI researchers. Sociologists who want to incorporate design research approaches but have little hands-on experience of them may need to consider making connections with academics working in design or design anthropology or commission design consultants who have experience in the types of design research outlined here to work with them in planning and executing their projects.

Whichever design sociology approach is taken up, designed phenomena should be positioned as dynamic and contingent assemblages of humans and nonhumans, including ideas, practices, things, spaces and places. Design sociology approaches offer a way of developing greater insights into what people do with objects and systems, such as those involved in digital technologies, and not just what they say they do. Furthermore, they can build on these insights to develop future-oriented perspectives that can contribute to the further development and improvements in the design of objects and systems, including making recommendations. Design sociology can contribute more formative and conceptual research that can contribute to the design process by uncovering the meanings and uses of objects or systems that are already part of everyday lives, or by asking people to consider or generate new ideas about future objects or systems before they have entered everyday life. As such, this research can be helpful in shaping design decisions, both during the design process and when the design is tested.

An important element of a sociological approach to design methods to consider is that of multiple vantage points and contestation. The sociology of expectations and of public engagements with science and technology, for example, often involve identifying disputes and controversies arising from debates about futures (Michael, 2017; Wilkie et al., 2017). This recognition of the possibility of contestation (often between publics and government or big business) remains important to the development of design sociology approaches. For example, rather than assuming that all stakeholders involving in a participatory design process will share imaginaries of the future, a critical sociological approach will be alive to the possibilities of conflict and contestation. The reasons for differences in future imaginaries can be important in understanding the vested interests and politics of the different groups involved.

To conclude, design sociology offers one direction for sociologists to think through how they might orient their research to meet these new expectations and demands in ways that also allow them to maintain their broader intellectual interests in the meanings and practices of social identities, social relationships and social institutions. Depending on how it is applied, design sociology can be considered as a method for social critique and the identification of social inequalities, disadvantage and marginalisation. It can be a form of participatory social research or action research. Design sociology research can also be a way of contributing to the development of new technologies and systems for the benefit of communities, activist groups, government agencies or industry. In many cases, more than one of these outcomes can be achieved.

References

Back L. (2012) Live sociology: social research and its futures. The Sociological Review 60: 18-39.

Gunn W and Donovan J. (2012) Design anthropology: an introduction. Design and anthropology. London: Ashgate, 1-16.

Michael M. (2017) Enacting Big Futures, Little Futures: toward an ecology of futures. The Sociological Review online ahead of print.

Wilkie A, Savransky M and Rosengarten M. (2017) Introduction: beyond the impasse of the present. In: Wilkie A, Savranksy M and Rosengarten M (eds) Speculative Research: the Lure of Possible Futures. London: Routledge.

Design sociology part 3: critical, speculative, and ludic design

This is the third part of my series on design sociology (see here for part 1, and here for part 2).

Critical design is another term that is frequently used in the design and HCI literature. Rather than taking a utilitarian and commercially-oriented perspective, critical design incorporates social and political theory into the design process, and is sceptical and questioning of the ideals and practices of mainstream design. It identifies the social and political dimensions of objects and systems and recognises complexity and ambiguity. The language of design is used to ask provocative questions, identify and challenge tacit norms and assumptions and explore alternative futures (Bardzell & Bardzell, 2013; Dunne & Raby, 2013; Kimbell, 2012; Malpass, 2013).

Some design and HCI researchers use the term agonistic design, adversarial design or design activism to describe an approach that is overtly and specifically directed at political activism and challenging the status quo, often including marginalised or disempowered social groups in the design process. This design approach is viewed as offering a counter to the corporatisation and neoliberal political orientation of design thinking by returning to the socialist roots of participatory design (Björgvinsson et al., 2012; DiSalvo, 2012; Markussen, 2013).

One example of a critical design project was the Neighbourhood Networks project, based in Pittsburgh, USA (DiSalvo et al., 2012). Neighbourhood residents were invited to take part in activities using environmental sensors and a prototype of a handheld environment sensing and robotics platform designed specifically for the workshops, and to compare the two types of sensor technologies. They were then asked to invent their own uses for the platform, involving a storyboarding activity that used images and texts and then building their own prototypes. The overall objective of this project was to encourage the participants to become more aware of the environmental concerns in their neighbourhood and to express their concerns in the form of their designs.

Speculative design involves configuring future imaginaries that may not be expected to come to pass. Unlike some design approaches, therefore, it is not directed at problem-solving, but rather at problematising futures. Speculative design can come together with participatory design approaches. It has been advocated as a way of engaging publics with science and technology and identifying their understandings of new technologies and the benefits or risks they see as associated with these technologies (Dunne & Raby, 2013; Gaver et al., 2015; Michael, 2012; Michael, 2017; Wilkie et al., 2015). Speculative design often draws on satire, exaggeration and allegory (Malpass, 2013). By inspiring or responding to speculative design artefacts and ideas, participants are provoked into thinking differently and creatively, perhaps raising questions about conventions and assumptions. Speculative design methods can also uncover the rationales and meanings behind what might be considered to be unusual, irrational, unexpected or perverse uses of objects; and in doing so, contribute to new ways of thinking about their possibilities as well as their deficiencies (Malpass, 2013; Michael, 2016; Michael, 2017).

Using speculative design research, HCI and other researchers have designed objects that are meant to provoke imaginative responses. Thus, for example, as part of Persuasive Anxiety, a project seeking to investigate self-tracking, Gross and colleagues (Gross et al., 2017) invented three design artefacts that were designed to be controversial. These devices were made to be deliberately intrusive as a way of foregrounding the performative nature, anxiety-inspiring qualities and privacy implications of collecting self-tracked data for health and behaviour change. Participants in their study were asked to use the devices over a period of six months in their homes, with the researchers meeting regularly with them to interview them about their experiences and conducting observations of how the devices were used. The researchers were interested in how these devices worked to defamiliarise and disrupt conventional assumptions about self-tracking technologies, opening up new ideas about how these technologies might be employed in everyday life.

Ludic design is explicitly directed at playful and curiosity-driven engagements, and can be an aspect of speculative design. In an example of speculative and ludic design, Gaver and colleagues (Gaver et al., 2013) made several devices as part of their Indoor Weather Stations project, and asked people to use them in their homes. These devices were designed to reveal the microclimates of the homes by highlighting air movement, the colour of ambient light and temperature differentials inside the homes. The purpose of this project was to explore approaches to environmental conditions that departed from the often-moralistic and individualistic focus in HCI design on persuading people to change their behaviours in response to initiatives directed at environmental sustainability.

In the next blog, I will wrap up this series of posts with a discussion of where design sociology can head from here.

References

Bardzell, J. and Bardzell, S. (2013) What is critical about critical design? Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’13), Paris: ACM Press. pp. 3297-3306.

Björgvinsson, E., Ehn, P. and Hillgren, P.-A. (2012) Agonistic participatory design: working with marginalised social movements. CoDesign, 8 (2-3), 127-144.

DiSalvo, C. (2012) Adversarial Design. Cambridge, Massachusetts: The MIT Press.

DiSalvo, C., Louw, M., Holstius, D., Nourbakhsh, I. and Akin, A. (2012) Toward a public rhetoric through participatory design: critical engagements and creative expression in the neighborhood networks project. Design Issues, 28 (3), 48-61.

Dunne, A. and Raby, F. (2013) Speculative Everything: Design, Fiction, and Social Dreaming. Cambridge, MA: The MIT Press.

Gaver, W., Bowers, J., Boehner, K., Boucher, A., Cameron, D.W.T., Hauenstein, M., Jarvis, N. and Pennington, S. (2013) Indoor weather stations: investigating a ludic approach to environmental HCI through batch prototyping Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’13), Paris: ACM Press. pp. 3451-3460.

Gaver, W., Michael, M., Kerridge, T., Wilkie, A., Boucher, A., Ovalle, L. and Plummer-Fernandez, M. (2015) Energy Babble: mixing environmentally-oriented internet content to engage community groups Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI ’15), Seoul: ACM Press. pp. 1115-1124.

Gross, S., Bardzell, J., Bardzell, S. and Stallings, M. (2017) Persuasive Anxiety: designing and deploying material and formal explorations of personal tracking devices. Human–Computer Interaction, online ahead of print.

Kimbell, L. (2012) Rethinking design thinking: Part II. Design and Culture, 4 (2), 129-148.

Malpass, M. (2013) Between wit and reason: defining associative, speculative, and critical design in practice. Design and Culture, 5 (3), 333-356.

Markussen, T. (2013) The disruptive aesthetics of design activism: enacting design between art and politics. Design Issues, 29 (1), 38-50.

Michael, M. (2012) De‐signing the object of sociology: toward an ‘idiotic’ methodology. The Sociological Review, 60 (S1), 166-183.

Michael, M. (2016) Notes toward a speculative methodology of everyday life. Qualitative Research, 16 (6), 646-660.

Michael, M. (2017) Enacting Big Futures, Little Futures: toward an ecology of futures. The Sociological Review, online ahead of print.

Wilkie, A., Michael, M. and Plummer‐Fernandez, M. (2015) Speculative method and Twitter: Bots, energy and three conceptual characters. The Sociological Review, 63 (1), 79-101.